Creative Manager
Deliverables:
Develop and implement Brand Glow Up
After celebrating our 50-year milestone, Fred Meyer Jewelers was ready to reveal our next chapter. I know the importance of staying fresh and relevant so I leaned into what makes them stand out.
I did the market research, tapping into the heartbeat of our customers. My conclusion? While our trusty purple was still relevant, it was time for a glow-up. I gave their classic hue a lively makeover, echoing the vibrant, fun, and friendly spirit of their eye-catching inventory and knowledgeable staff.
I didn't just update; I elevated their look with lifestyle imagery that tells a story of the customers' love and the magic of giving, receiving, and wearing jewelry.
I solidified our brand fonts, intensified the purple, streamlined sales messages, developed a cohesive in-store sign package, and developed an intentional omnichannel experience that goes beyond the jewelry.
Target Audience:
45+ women, self-purchasers, 45+ men, gift givers, bridal customers, and 20-35 female, millennial/gen Z, self-purchasers
Creative Director and Manager
Moms, Dads, Grads Point of Purchase (POP) campaign
Team:
Katie Woods — Designer
David Kruger — Photo Art Director
Liana Chun — DIgital Designer
Melissa Burkee — DIgital Designer
Deliverables:
Direct Mail Catalog
In-store Signage
Emails
Storefronts
Social Images
Landing Pages
BIllboards
Target Audience: 45+ women, self-purchasers, 45+ men, gift givers, and 20-35 female, millennial/gen Z, self-purchasers
Creative Lead
Deliverables Included:
Program guide
Detailed agenda
Room drop cards
Event signage
Name badges
Name cards
Keynote slides
Other collateral
The top executives of 21st Century Fox gathered at The Parker in Palm Springs this Fall for an executive off-site to discuss and celebrate the completion of a monumental management transition which elevated Lachlan Murdoch and James Murdoch to the positions of Executive Chairman and CEO. This 3-day event featured speeches by James Murdoch and his sons; guest speakers such as Steve Huffman, Saad Mohseniand, and Simon Kinberg; and the largest successful virtual reality demonstration to date.
Our services included full event project management, stage design, digital and print collateral design and technical production for this very discerning C-level audience.
Note: this was not my recommended font for this project, but at the end of the day I want a happy client.
Creative lead
Deliverables:
Event logo
Brand Guidelines
Email
Invites
Postcards
Event Signage
PPT template
Creative lead and designer
Deliverables:
Event logo
Event style guide
Email template
PPT template and graphics
Postcard
Way finding signage
Creative lead and designer
Deliverables:
Websites
Email design
Posters
Folder
Event agenda
Luggage tags
Name badges
Other collateral
Pure Storage leadership team will recognize their outstanding employees whose efforts and contributions are a critical part of their record-breaking year of innovation, market disruption, growth and customer/partner success by sending them on a relaxing getaway to tropical Maui, Hawaii.
I created the original artwork and developed this year's ocean inspired identity to be applied on all event collateral. I built the campaign from the initial concept, design, to prepping the final files.
Senior designer
Deliverables:
Direct Marketing pieces
Email blasts
Web page design
Product style guide
Mood board
Creative Director and Designer
Deliverables:
UX and web design
Product Packaging
Flyer
Sales sheets
Labels
Stickers
Print and digital ads
Email designs
Banners
Window Graphics
Product Photography
Worked along side World Cup Coffee owner to develop and build their brand with a consistent visual language that I applied to their website, product packaging and marketing materials.
Creative lead and pitch designer
Nicole Worthington — Designer
Bryant Hernandez-Aguilar — Designer
Deliverables:
Websites
Email
Wall graphics
Way-finding
Participant guide
Storyboards and graphics for videos
PPT templates
Name badges
Activity cards
Various other collateral
Alaska Air Group had a challenge. They wanted to educate its 8,000-member customer-facing workforce on a new internal program via an immersive, 2-day training experience over eight months while optimizing travel and lodging costs, and preventing disruption of a workforce spread around the entire country.
We collaborated closely with our client and their content partner, Disney University to dream up, design, and build this one-of-a-kind experience in record time. We completely renovated the space with a custom Alaska “museum,” keynote area, and breakout space. We designed the "museum" layout and wall graphics, created a massive timeline mural, and developed other supporting collateral and digital pieces.
Creative lead and primary designer
Deliverables:
Website designs
Email blasts
Print invitations
Room drop cards
Brochures
Signage
Luggage tags
Name badges
Other collateral
Every year VCE (Virtual Computing Environment Company) celebrates the accomplishments of their top sales representatives by sending them on a relaxing tropical getaway. This year VCE honored their sales champions in Costa Rica for a little Pura Vida. The sales reps were joined by key executive leadership, board members and analysts for a four-day, three-night event, including a welcome reception and two days of breakouts and general sessions. We were responsible for the visual theme and all print and digital collateral.
Day-to-day creative lead and main designer
Deliverables:
Event brand style guide
Miscellaneous signage templates (building signage, meter board, baby boards, banners, column wraps, lollipops, directional signage, etc.)
Bus wrap
Registration desk graphics
Digital signage template
Conference guide
Event badge
Thank you cards
Web graphics
ServiceNow Knowledge14 was the world’s largest gathering of service management professionals. With pre-conference training, hands-on labs, and breakout sessions, Knowledge14 was a unique opportunity for attendees to discover and develop the future of the service-centric enterprise. From the first keynote through the final days of CreatorCon, the entire experience is designed with the attendees in mind.
