Creative Director

Areas of Expertise: Creative Direction | Brand Strategy, Development, and Guidelines | Team Leadership & Development | Integrated Campaign Management | Experiential, Print, & Digital Design | UX Design | Identity Development | Award-winning Photography | Process Optimization | Graphic Design & Production | C-Level Presentation skills and strong communication

Tools: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Microsoft Suite (Word, Excel, PowerPoint, Outlook, OneNote, OneDrive, Teams, SharePoint, etc), Google Workspace, Canva, and Knowledge of HTML and Figma

Additional
Experience

Creative Manager & Director (August 2019–Present) 
Fred Meyer Jewelers, Portland, OR

  • Led the design, copy, and content creation for seasonal 360-degree marketing campaigns (OOH, POP, experiential, digital), driving $148+ million in sales for 2024.

  • Oversaw 90+ supplemental promotions, generating 5,000+ measurable transactions and contributing $24 million in sales.

  • Drove Fred Meyer Jewelers to outperform Signet in 3 of 4 quarters in 2024 in ID sales growth %, leveraging compelling visuals and creative strategy to compete with industry leader.

  • Developed and managed brand strategy, aligning with OKRs to boost sales, engage current customers, and attract new ones.

  • Transformed a 20-page style guide into a 65-page brand guide, enhancing strategy, messaging, and visuals for 127 stores across 5 states, appealing to Millennials while retaining existing customers.

  • Fostered creativity and mentored a 5-person team, guiding designers and copywriters while managing workloads.

  • Streamlined creative processes for remote, hybrid, and on-site teams, reducing costs and time.

  • Led meetings and created presentations for senior management and C-level executives.

  • Designed print, digital, and experiential assets from ideation to final execution.

Managing Creative & Freelance Photographer (January 2019–August 2019) 
Grow Design LLC, Portland, OR

  • Collaborated with businesses to create omni-channel brand experiences through strategic design solutions in print, digital, and experiential mediums.

  • Created logos and event guidelines for incentive programs and exclusive conferences.

  • Directed video and photo shoots for brands like Timbers, Intel, and Providence, with content used in digital, print, and social activations.

  • Developed infographics and interactive PPT presentations.

  • Photographed and edited event imagery for clients, including Timbers, M Financial (featuring Earl Blumenauer), and Providence. 

Senior Design Specialist (January 2018–January 2019) 
Nautilus Inc., Vancouver, WA

  • Developed the Bowflex brand guide to clarify positioning, voice, and visual style.

  • Directed visual strategy and execution for product launches through integrated marketing campaigns.

  • Created marketing materials (packaging, brochures, signage, social media, etc.) for Direct to Consumer (DTC) fitness lines, contributing to $184.9 million in sales and $208.1 million in the retail segment sales.

Associate Creative Director / Senior Art Director (February 2014–November 2016) 
Opus Agency, Beaverton, OR

  • Partnered with leadership to define design strategy for integrated experiential events, ranging from 25 to 6,000+ attendees.. 

  • Danced within identity guidelines to deliver fresh campaigns in
    a fast-paced environment

  • Managed projects from concept to final execution, aligning with long-term client goals and working under tight deadlines.

  • Created integrated campaigns for experiential events, marketing collateral, and RFP responses.

  • Led large-scale projects and fostered strong client relationships, driving successful presentations.

Art Director / Senior Designer / Designer (2006–February 2014)
CMD Agency, Portland, OR

Designer (2000—2006)
Con-Way, Portland, OR

College

BA of Graphic Design with an emphasis in Advertising
Drake University, Des Moines, IA

Division I Softball (Pitcher), USA Olympic Team Tryouts (2X)

Other Activities

Pro Bono Design for Doernbecher Children’s Hospital, YWCA, Kenova Police Department, Lot Whitcomb Elementary, Rose Haven Women & Children’s Shelter, Volunteered time at Oregon Food Bank, Hudson Park Elementary, and YWCA

Award-winning photographer • Wilderness wanderer (Tanzania, New Zealand, Alaska, Montana, etc.) • Hiking enthusiast (Kilimanjaro, Carthew-Alderson in Waterton, and local trails) • Retired softball maven (Division I Softball pitcher and 2 USA Olympic Team Tryouts) • Participant and coach, Ad League softball team • Participant Ad League bowling team

Client Experience:

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